Now Available: Microwaves in Hong Kong, China

Microwaves registered higher volume growth in 2014 than in 2013. Consumer demand for convenience benefitted microwaves, especially with players launching multi-functional and combination microwaves, which allow consumers to prepare or heat up their food quickly.

Competitive Landscape

Panasonic Corp leads microwave in 2014 with a 26% volume share. This represents a marginal decrease in share compared to 2013. This is due to the intensive competition from emerging brands and private label during the latter part of the review period. However, the player’s constant product innovations to meet consumers’ changing needs benefitted its performance and helped retain its leadership.

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Industry Prospects

Over the forecast period, microwaves is expected to post a volume CAGR of 3%, slower than the review period. The increasingly high penetration rate of microwaves is the main contributor to the slowdown in growth. Consumers will continue to appreciate microwaves as they offer convenience. The influx of new packaged food products that are microwaveable is also expected in the forecast period as players seek to attract time-poor consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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