Asian Speciality Drinks in Malaysia - New Report Available

Asian speciality drinks is widely found selling through on-trade and off-trade channels. The category includes bird nest drinks, grass jelly drinks, soya bean, lychee, sugar cane, winter melon and ginseng drinks. These products are well-known by consumers and widely accepted by all consumers in Malaysia.

Competitive Landscape

Yeo Hiap Seng (M) Bhd led sales with 27% retail value share to account for MYR41 million in 2014. The company set up its new plantation in 2013 to cater for high domestic demand in 2014. In addition, it conducted several marketing activities such as brand building, promotions and consumer loyalty programmes such as Dynamic Dance Competition, Mooncake Festival Celebration and Yeo's Funderful Video Making Contest to enhance the company's brand image. In addition, the company adopted aseptic cold fill PET technology for its new product line to ensure better quality taste, enhance nutritional value and remain fresh.

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Industry Prospects

Consumers are expected to purchase more Asian speciality drinks during seasonal periods such as Chinese New Year and Hari Raya. This is because consumers will be spending carefully over the forecast period due to the implementation of the goods and service tax in 2015.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Asian Speciality Drinks industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Asian Speciality Drinks industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Asian Speciality Drinks in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Asian Speciality Drinks in Malaysia?
* What are the major brands in Malaysia?
* Who are the key consumers of Asian Speciality drinks in Malaysia?
* Are there specific cultural reasons for consuming Asian Speciality drinks like green tea?
* What recent packaging innovation and market trends have appeared in the past year?

Reasons to Get this Report

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