Pet Products in New Zealand - New Study Released

With human birth rates falling and pet ownership at an all-time high, many pet owners in New Zealand are humanising their pets, pampering them with all forms of pet products, from health and wellness through to grooming types and pet accessories. This has seen sales of pet products remain buoyant, as pet owners splurge on their pets.

Competitive Landscape

It was noted over the review period, since the acquisition by Ebos Group Ltd of Masterpet Corp in 2011, which also saw it gain 50% ownership of pet superstore Animates, that a change of brands stocked within Animates stores resulted favourably for domestic-based companies. This is expected to be positive for smaller domestic companies in terms of value share moving into 2015.

Industry Prospects

Pet products is expected to see sales growth at a 2% CAGR (constant 2015 prices) over the forecast period, driven by pet healthcare which is predicted to show growth at a 4% CAGR (constant 2015 prices). Trends in pet healthcare are expected to seize the opportunity of the cat treats trend and supply all-in-one treatments for both internal and external parasites in a chewable treat format, which is more convenient and acceptable to pets than a tablet or topical application.

Full Report Details at
- http://www.fastmr.com/prod/1031834_pet_products_new_zealand.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in New Zealand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Pet Products in New Zealand?
* What are the major brands in New Zealand?
* What are the key product launches?
* How have worming and flea product fared against other products within pet healthcare?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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