Polishes in the United Kingdom - New Market Study Published

Polishes maintained stable current value growth of 2% in 2014 despite very little product development. Consumers were reluctant to purchase new products, such as new shoes, and so sought to prolong the replacement cycle. Polishes helped them to achieve this goal and as a result 2014 was a relatively good year for the category. Unit prices continued to increase but at the same time so did volume sales.

Competitive Landscape

Reckitt Benckiser’s Mr Sheen remained the leading brand in 2014 with a 17% share of value sales thanks to being well-established and offering a diverse range of polishes. Generally, trusted brands enjoy the strongest sales as consumers often use polishes on an ad hoc basis, choosing the brand with the most visible presence on store shelves. Mr Sheen’s chief rival Kiwi performed well in 2014 as it benefited from increased visibility on retail shelves, enabling it to gain share. Another SC Johnson brand, Klear, performed less well, which suggests Kiwi’s success was at its expense.

Full Report Details at
- http://www.fastmr.com/prod/1015200_polishes_united_kingdom.aspx?afid=301

Industry Prospects

An increase in disposable incomes could pose a threat to certain polish categories. For example, shoe polish may suffer if people are less worried about maintaining their shoes. A successful period of growth for surface care cleaners would also hinder the growth of polishes as products such as standard floor cleaners perform similar tasks to floor polishes at half the unit price.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in United Kingdom market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in United Kingdom?
* What are the major brands in United Kingdom?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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