New Market Report: Toilet Care in the United Kingdom

2014 was a decent year for toilet care, with manufacturers being extremely proactive in their approach to growing sales. Consumers sought to maintain the cleanliness of their houses as they increasingly stayed at home and welcomed guests rather than going out in an attempt to save money. The combination of these two factors significantly benefited toilet care.

Competitive Landscape

Toilet care in 2014 continued to be led by Reckitt Benckiser, followed by SC Johnson and Unilever. Together, these three players claimed a 52% share of value sales. This can be attributed to them offering the three most iconic brands, namely Harpic, Duck and Domestos. Consumers trust branded toilet care goods, believing that the greater efficiency of these products is worth paying extra for.

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Industry Prospects

More consumers are likely to purchase task-specific toilet care products over the next five years, with most categories expected to see an increase in value sales. Toilet liquids will benefit as more people begin to use bleach for other purposes, while rim blocks and in-cistern devices will also achieve growth as householders continue to maintain their toilets and more products will be available on promotion.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in United Kingdom market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Toilet Care in United Kingdom?
* What are the major brands in United Kingdom?
* What are the future prospects for the toilet care products?
* What are the key new product launches in the toilet care products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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