New market study, "Refrigeration Appliances in Singapore", has been published

As the economy experienced an improvement in 2014, consumers were better able to spend on their necessities and purchase a product considered value-for-money. However, due to the decreasing floor space in Singapore homes, appliances in smaller sizes are more attractive. Therefore, refrigerators which are small in size but provide many compartments are in high demand in Singapore. Food storage is also more varied due to advanced preservation techniques offered by food manufacturers. Also due to the declining trend of home cooking, consumers are keeping more frozen and chilled food for longer periods of time in their refrigerators. This encourages them to look out for refrigerators with smarter compartments, allowing them to better organise their food.

Competitive Landscape

LG, Samsung, Mitsubishi and Panasonic continued to lead refrigeration appliances with double- digit shares in 2014. LG and Samsung in particular compete head-to-head due to their similar product ranges, price platforms, and product innovations and development in their bid to remain competitive and emerge as the leader.

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Industry Prospects

Integrating convenient design features will continue to be in trend over the forecast period as smart technology will take time penetrating refrigeration appliances in Singapore. Although appliances with better technological advancements face a good reception in other developed countries, Singapore consumers are generally cautious in using these products. Thus, refrigeration appliances with better organisational abilities coupled with only a marginal price hike will be more easily accepted over the forecast period. However, consumers will slowly open up to the idea of smarter appliances as their hectic lifestyles drive the need for them to look for more convenient appliances to aid in their daily lives.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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