Newly released market study: Adult Mouth Care in Ireland

The high cost of visiting a dentist in Ireland continues to prove restrictive for many Irish consumers, leading them instead to rely on OTC products for their dental and periodontal health needs were possible. In addition, many Irish consumers continue to question the need to make regular visits to dentist, preferring instead to maintain their own dental health and visiting a dentist only when the need arises. This continues to prove beneficial for sales of adult mouth care products positioned as beneficial for gum health such as Corsodyl. Furthermore, many Irish consumers are confident in their use of products which aim to prevent common manage and treat other oral conditions, with many having a historical use within families, generating strong brand loyalty.

Full Report Details at
- http://www.fastmr.com/prod/1031620_adult_mouth_care_ireland.aspx?afid=301

Competitive Landscape

GlaxoSmithKline (Ireland) Ltd is the leading player in adult mouth care in Ireland and held a 31% value share in 2014 with its Corsodyl brand. This brand is available in a mouthwash and gel toothpaste, with the mouthwash also available in an alcohol free format. Strong demand for the products in the Corsodyl product range can be attributed to the company’s ongoing support for the brand through television and print media advertising campaigns, including a consistent presence in the trade press positioned towards pharmacists. Corsodyl products are available for general sale in a variety of retail channels and also enjoy the benefits of pharmacist recommendations as well as a strong presence in grocery retailers.

Industry Prospects

Adult mouth care in Ireland is expected to increase in value at CAGR of 2% in constant 2014 terms over the forecast period. Further significant growth is unlikely in the category as a high number of well-established brands and strong brand loyalty exist among Irish consumers. New product development is also quite limited, a situation which is not expected to change significantly during the forecast period as there is little scope for further innovation and a lack of significant value sales in the category, limiting any potential for large-scale development.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in Ireland market research report includes:

* Analysis of key supply-side and demand trends

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Adult Mouth Care in Portugal
- Adult Mouth Care in Finland
- Adult Mouth Care in the Philippines
- Adult Mouth Care in Belgium
- Adult Mouth Care in Greece