Newly released market study: Cafes/Bars in Italy

Italian consumer caution with regard to out-of-home expenditure remained in 2014, due to the continuing economic turbulence caused by the recession and increasingly high unemployment. In 2014, many cafés/bars were forced to close due to the recession. This negative trend has been evident since 2009. While the 2014 decline was not as dramatic as in the previous year, there were 2,307 fewer cafés/bars in Italy at the end of 2014 than in the year before.

Competitive Landscape

Fragmentation was a prominent feature of cafés/bars in Italy. In 2014, independent cafés/bars continued to characterise the category, with an 89% share of value sales. Guinness Pubs remained the leading brand with a value share of 35% in chained cafés/bars. Guinness Pubs is owned by Diageo and operates through franchising. Another significant chained operator in 2014 was Autogrill with a 34% value share in chained cafés/bars with its Autogrill and Acafé brands, closely following Diageo. McCafé and festival by API - Gemeaz Cusin, followed, both with a value share of 4%.

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Industry Prospects

Cafés/bars is expected to register a negative value CAGR of 1% at constant 2014 prices over the forecast period, with outlets and transactions also witnessing negative CAGRs of 1%. It is likely that as the economy slowly recovers, by 0.6% in 2015, consumer confidence will improve somewhat, and that this will encourage consumers to spend more outside of their homes. Chains are expected to perform better than independent businesses. The novelty of juice/smoothie bars in Italy is set to lead these outlets to record the highest growth. Chained specialist coffee shops is also expected to register good growth over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cafés/Bars in Italy?
* What are the major brands in Italy?

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