RTD Tea in Sweden - New Market Report

2014 boosted a strong trend for naturally healthy RTD tea products in Sweden. For instance, maté, a South American tea became very popular in 2014 by being marketed as a naturally caffeinated product with additional health benefits. 2014 also saw more organic RTD tea products and products that were free from artificial ingredients such as colourants, flavourers and sweeteners.

Competitive Landscape

Piwa Foods had more than half of the off-trade RTD tea sales in 2014 with a 56% value share. The company has claimed this share by being one of only a few players that still offers ice tea on the Swedish market since Nestea left it in 2009 and by having the strongest brand associated with these beverages.

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Industry Prospects

RTD tea is likely to continue to follow on the trend of an increased interest in and consumption of naturally healthy beverages during the forecast period. Although the main brands in RTD tea are rather artificial and sugary, an increased number of new products from smaller brands are expected to flood the market and increase their presence in more common distribution channels such as modern grocery retailers in Sweden.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Tea in Sweden?
* What are the major brands in Sweden?
* What flavors of RTD Tea, like green tea, are the most popular in Sweden?
* Who is the consumer profile of RTD tea drinkers in Sweden?
* What are the key on-trade market trends for RTD Tea sales and how these are changing?
* What is the key on-trade distribution channel for Sweden?
* Are fountain sales available for RTD Tea in Sweden?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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