Newly released market study: Home Insecticides in Denmark

Many Danish consumers are reluctant to use home insecticides, such as spray/aerosol insecticides, due to strong green concerns. The general viewpoint, which is largely fuelled by the mainstream media, is that unnatural products with chemicals or other additives are damaging, both for the environment and for personal health. Furthermore, the home insecticides category in Denmark does not often see new innovations as the process of manufacturing a new product is very time-consuming and costly. The EU’s regulations have a strong influence on the category, and manufacturers have to fulfil many criteria before being able to launch their products.

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Competitive Landscape

The leading company within home insecticides in Denmark is Bayer Danmark, which also produces certain private label products for its competitors. In 2014, Bayer Danmark’s value share of home insecticides was 68%; however, within insecticide baits and spray/aerosol insecticides, the company registered respective value shares of 71% and 69% thanks to the company’s Baythion and Kvit brands. Bayer Danmark’s image is very solid, and its products in Denmark are seen as being of a high quality.

Industry Prospects

The strong Danish consumer preference for environment- and allergy-friendly home care products is expected to remain a key growth constraint for home insecticides over the forecast period. Nevertheless, for many Danes, brand efficiency remains more important than concerns for the environment, and it is probable that there will always be consumers for products that are less than environmentally friendly.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Denmark market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Insecticides in Denmark?
* What are the major brands in Denmark?
* Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Denmark?

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