"Home Improvement in Germany" is now available at Fast Market Research

In 2014, the ongoing DIY trend drove the value sales of various categories within home improvement, proving its continuously high level of popularity. Even though the ageing and also quite busy German population partially lacks the time, skill and energy for every construction project at home on their own, many enjoy doing little repairs or projects as a hobby. Even when consulting professionals or working alongside them, consumers often pick their own materials and equipment, thereby additionally driving value sales of home improvement.

Competitive Landscape

In 2014, Bosch continued to lead home improvement in Germany, slightly increasing its value share. The company benefits from a long history and high level of brand recognition in Germany. In addition, the high quality of its products in combination with the company’s leadership in terms of innovation support continuous demand and consumer loyalty.

Industry Prospects

Over the forecast period the popularity of DIY is expected to help keep home improvement value sales stable. Nevertheless, the category’s high level of maturity and saturation as well as a slowdown in growth in the construction of new homes are expected to limit future growth slightly, resulting in minimal value sales growth at constant 2014 prices.

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- http://www.fastmr.com/prod/1032255_home_improvement_germany.aspx?afid=301

Home Improvement Market Research

Analyse key trends and developments in Germany for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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