Now Available: Cough, Cold and Allergy (Hay Fever) Remedies in India

Cold, cough and allergy (hay fever) remedies is classed as OTC and consumed over the year depending on the erratic behaviour of the season, which led to consistent consumption of this medicine in 2014. However, the primary consumer base continued to be the urban population. More than seasonal factors, increased population, and overexposure to air conditioning due to the office setup, most urban consumers suffered from some form of cough, cold and allergy issues perennially across the year. This helped to drive value sales growth in 2014. This was most prevalent in metropolitan cities such as Bangalore, Mumbai, Chennai, Hyderabad and Delhi.

Competitive Landscape

PGT Healthcare maintained its leadership with 39% value share sales in cough, cold and allergy (hay fever) remedies. The company with its flagship brand Vicks was one of the most well-known brands in the category. The brand recall value of Vicks was extremely high, and it was almost synonymous with cough remedies. Hence, with the help of its brand image, the company continued to be the leader in 2014.

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Industry Prospects

Cold, cough and allergy (hay fever) remedies will continue to grow consistently over the forecast period. The consumption of these products will no longer be limited to monsoons or winters, but across the year. As the corporate culture in urban areas becomes more popular, the lack of time, poor eating habits, and overall lowered immunity combined with perennial exposure to air conditioning and pollution will help to drive the growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in India market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in India?
* What are the major brands in India?

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