Sun Care in South Korea - New Market Research Report

Even with high per capita, sun protection managed to grow in positive figures in 2014. South Korean consumers purchase multiple sun protection for different occasions. For instance, one consumer would purchase standard sun protection for daily use, water-proof sun protection and spray sun protection to use during holidays, body sun protection, and tinted sun protection to use for days without wearing make-up. In addition, many consumers prefer to apply sun protection several times during the day to maximise the effect.

Competitive Landscape

AmorePacific Corp led sun care with 33% value share followed by LG Household & Health Care Ltd with 20%. Among the top 10 brands in 2014, AmorePacific Corp and LG Household & Health Care each had four brands. Shiseido is the only international brand to be ranked in the top 10 brands in 2014. It is also the only brand to record declining value sales even though it concentrates its retailing mainly through department stores. The brand’s sun protection product is popular for its good quality with strong protection efficiency. However, Shiseido sun protection needs extra thorough care when washing out due to strong attachment to skin. Such a strong function is a merit for sun protection, but some consumers find it inconvenient. The brand recorded marginal negative growth due to this consumer opinion.

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Industry Prospects

Sun care is expected to continue its moderate growth over the forecast period. Multi-functional skin care products that have sun protection will also gain in popularity. However, consumers believe applying sun protection separately is more effective. Thus, the increased sales of multi-functional skin care will not negatively affect sales of sun protection.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sun Care in South Korea?

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