Just Published: "Bath and Shower in Morocco"

The bath and shower category continued to record healthy growth in Morocco in 2014 with a 6% increase in value sales. Manufacturers combined various benefits, such as hygiene and skin care, which attracted customers and responded to their specific requirements.

Competitive Landscape

The competitive landscape within bath and shower was highly fragmented, and led by Lesieur Crystal, with a 16% value share in 2014. Its position in the mass segment with its leading brand, Taous, led to strong brand loyalty and recognition within bar soaps and liquid soaps, in which it held value shares of 27% and 33%, respectively. Nonetheless, its value share declined slightly in bar soap due to increasing competition on price and product innovation between international and domestic companies.

Industry Prospects

Bath and shower is predicted to continue to record improved growth over the forecast period with a value CAGR of 6% at constant 2014 prices. Consumer demand for products with anti-germ and antibacterial properties should enable manufacturers to focus on product innovation. Furthermore, gender segmentation should account for some of the overall predicted increase.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bath and Shower in Morocco?
* What are the major brands in Morocco?
* How are sales of private label products evolving?
* What is the importance of intimate washes in the overall category context?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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