New Market Report: Fast Food in Slovakia

Companies emphasised still further the fresh and healthy aspects of their product offerings. This trend has been present in the category for a few years, yet in 2014 companies placed a much stronger focus on expanding their product portfolios and communicating these features of their product offering. McDonald’s further enhanced its portfolio of salads and salad wraps and at the same time, using television and printed advertising, communicated the freshness of its products. Shell, which added the most new outlets in fast food in 2014, emphasised its fresh coffee and bakery products in its forecourt stores.

Competitive Landscape

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McDonald’s remained the clear leader in fast food with a 24% value share in 2014. The company achieved this through strong brand recognition, a high sales per outlet ratio and continuous marketing efforts over a long period of time. McDonald’s is located in areas with high consumer traffic, for example in city centres, shopping areas and motorways, and benefited from this spread of locations.

Industry Prospects

The number of fast food outlets is expected to continue to rise slowly over the forecast period, while value sales at constant 2014 prices will decline to €238 million by 2019. This will be due to strong competition from other categories and the growing number of outlets from international operators. Fast food will need to defend against its perception of causing negative health issues. Strong competition from full-service restaurants will not allow high price increases and therefore growth of fast food will be limited over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Slovakia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fast Food in Slovakia?
* What are the major brands in Slovakia?

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