Market Report, "Homewares in South Africa", published

From: Fast Market Research, Inc.
Published: Tue Aug 11 2015


The growth of private label continued to expand during the review period; this can be attributed to consumers’ increasing price sensitivity and demand for affordable brands. Notable is the increasing presence of homewares products within grocery retailers, especially supermarkets. The popularity of supermarkets is also driven by greater brand variety offered through this channel. Additionally, supermarkets offer cash-strapped consumers more affordable products, due to more frequent discounts and product promotions.

Competitive Landscape

Tupperware Brands Corp led the category, with a value share of 11% in 2014. Tupperware has a strong brand heritage in South Africa and has been operational in the country for over 15 years, offering a vast range of food storage products. Tupperware also benefits from a wide sales network through its agents, allowing the company to increase its presence in South Africa. The company has agents that are spread out across the country. Despite its strong presence in South Africa, Tupperware’s shareholding continues to face pressure from the increasing presence of counterfeit products, which are mainly sourced from Asian markets. These products are sold through informal markets by street vendors or Chinese shopping centres, informally known as "China towns".

Full Report Details at
- http://www.fastmr.com/prod/1015137_homewares_south_africa.aspx?afid=301

Industry Prospects

Homewares is set to record a contracting value CAGR of 1% at constant 2014 prices, over the forecast period. Growth during the forecast period is expected to be similar to the review period where a CAGR of 1% at constant prices was also recorded.

Homewares Market Research

Analyse key trends and developments in South Africa for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Non-Power-Driven Hand Tool Market in South Africa to 2019 - Market Size, Trends, and Forecasts
- Hotels in South Africa to 2018: Market Databook
- Sports Good Market in South Africa to 2019 - Market Size, Trends, and Forecasts
- Lighting Product Market in South Africa to 2019 - Market Size, Trends, and Forecasts
- Travel and Tourism in South Africa to 2018

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

Visit website »