Just Published: "Cider/Perry in Israel"

A significant increase in total imports of cider took place in 2014, including the introduction and launch of new cider brands. This course was taken by the leading players in the category, and was stimulated by company expectations of commercial growth and by a generally expanding consumer interest in cider. Local manufacturers and importers of cider believe that cider is a great replacement for those who dislike beer.

Competitive Landscape

As in the previous year, Y & D Enterprises led cider/perry in 2014, accounting for a total volume share of 37%. Y & D Enterprises continued to benefit from the globally well-known Irish cider/perry brand Magners, which is available in three different varieties: apple cider, pear cider (perry) and berry cider.

Full Report Details at
- http://www.fastmr.com/prod/1023507_ciderperry_israel.aspx?afid=301

Industry Prospects

Driven by growing consumer interest and catalysed by comprehensive marketing activity, sales of cider/perry are expected to surge in 2015 and throughout most of the forecast period. The most influential factor will be the new product launches of Somersby and Strongbow by Israel Beer Breweries and Tempo Beverages Industries in late 2014.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Israel market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cider/Perry in Israel?
* What are the major brands in Israel?
* Is premiumisation expected to continue to be an important driver in cider?
* Who are the key consumers of cider: men, women, younger or older consumers?
* Where is cider mainly consumed- at home or away from home?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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