Now Available: Polishes in Poland

Current value sales of polishes increased by only 2% in 2014, reaching PLN202 million. A growing number of price-sensitive consumers regard polishes as by-products or even unnecessary in everyday life. Consequently they limit purchases of such products as floor polish, furniture polish, metal polish or even shoe polish. On the other hand, demanding consumers who care for their high-quality floors, furniture, metal products, surfaces or shoes wish to have innovative offerings, being both effective and convenient to use.

Competitive Landscape

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SC Johnson Sp zoo led polishes in 2014, possessing a robust 49% value share. The company operates across all polish categories, and thus it is able to provide a comprehensive offer of dedicated products suited to different requirements. Its brands Kiwi, Mr Muscle and Pronto are considered to be of high quality and effective, which justifies slightly higher pricing when compared with products offered by domestic players.

Industry Prospects

Polishes are set to lose importance, particularly among some price-sensitive consumers, who regard such offerings as unnecessary. The environment will need some investment in innovative new product developments as well as in promotional campaigns to grasp consumers’ attention and boost sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Poland market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Poland?
* What are the major brands in Poland?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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