Self-Service Cafeterias in Poland - New Report Available

Self-service cafeterias generated current value growth of 6% in 2014, to reach RUB137.2 billion. Despite a marginal outlet number decrease, the category posted a good value sales growth rate, thanks to its inexpensive offerings, high accessibility and diverse range of food.

Competitive Landscape

IKEA by IKEA Dom OOO continues lead self-service cafeterias, accounting for a 3% share of total value sales in 2014; in the year it also held a 49% value sales share of chained self-service cafeterias. IKEA has already become extremely popular among Russian customers, not only because of its wide range of home product, but also for its successful catering system, which provides visitors with good-quality food at low prices. Despite this, the number of IKEA outlets has not increased since 2011, but the brand has continued to increase its annual transactions value sales, attracting clients with various promotions and advertisement campaigns. It is also notable that IKEA stores with self-service cafeterias in Russia have become the most profitable IKEA outlets around the world. The advantageous retail locations have had a great influence on this achievement and have led to the high popularity of IKEA self-service cafeterias among Russian consumers.

Full Report Details at
- http://www.fastmr.com/prod/1033023_selfservice_cafeterias_poland.aspx?afid=301

Industry Prospects

Self-service cafeterias will generate a negative value CAGR of 1% at constant 2014 prices over the forecast period. It can be mainly explained to worsening economic situation in the country in the beginning of forecast period. Moreover, consumers are looking for more convenient and fancy outlets, just with low prices. Despite the total number of outlets being projected to decline by 2%, the number of chained self-service cafeterias will continue to increase, by a CAGR of 6%, over 2014-2019.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Self-Service Cafeterias industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Self-Service Cafeterias industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Self-Service Cafeterias in Russia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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