New Market Report: Jeans in Singapore

From: Fast Market Research, Inc.
Published: Tue Aug 11 2015


Stretchy denims continued to be in trend in 2014 as manufacturers launched jeans in figure-accentuating styles. These denims appeared appealing for their comfortable material allowing for flexible movement and versatility to match with a variety of tops and occasions. However, due to the increased education of consumers, manufacturers still needed to position their products as having high quality, and so conducted advertisements emphasising the technical aspects of the material used. Hence, standard jeans was driven by the success of fast-fashion brands launching a wide product line of more affordable jeans in trend. However, with the rising awareness of trends and disposable income of consumers, super premium jeans, which also offered stylish designs in quality material, registered higher growth.

Full Report Details at
- http://www.fastmr.com/prod/1032176_jeans_singapore.aspx?afid=301

Competitive Landscape

Levi Strauss & Co continued its lead for jeans in 2014 with two brands, Levi’s and Denizen, together totalling a 23% value share. Whilst Denizen led economy jeans with a 21% value share, Levi’s was prominent in standard jeans with a 45% value share. With a presence in both price tiers for jeans, the company’s lead for jeans was only seconded by Uniqlo Singapore, which followed with an 8% value share. Levi’s is a familiar brand name in Singapore known for quality denims of a thick and long-lasting material. The brand is available in both its own retailers and department stores where it took out its own segment, with all its product lines offered. Levi’s is also popular amongst tourists in Southeast Asia where the brand is not as easily available, or where the counterfeit versions are plentiful. Levi’s also launched new innovations frequently to constantly entice consumers. For example, it introduced its COOLMAX collection in April 2014, a denim collection with technological features which combatted hot weather. The woven fibres in the material create a cooling effect to adjust the body temperature to maintain balance and ensure comfort. The new product line is available for both men and women in Singapore.

Industry Prospects

Value sales of jeans are expected to rise at a 3% CAGR at constant 2014 prices over the forecast period and reach SGD71 million by the end of 2019.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Singapore market research report includes:

About Fast Market Research

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You may also be interested in these related reports:

- Jeans in Japan
- Jeans in Germany
- Jeans in the Czech Republic
- Jeans in the Philippines
- Jeans in Thailand

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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