New Market Research Report: Rtds/High-Strength Premixes in Switzerland

In 2014 overall RTDs/high-strength premixes slowly started to recover from the sharp decline in 2013, which was mainly attributed to the extremely weak performance of spirit-based RTDs. Although spirit-based RTDs remained the black sheep in 2014, the vast decline was partly compensated by the good performance of wine-based RTDs and high-strength premixes.

Competitive Landscape

With the increasing popularity of wine-based RTDs, Rimuss & Weinkellerei Rahm claimed the leading position in RTDs/high-strength premixes in 2014, overtaking Diageo Suisse. The company was able to profit from the rising popularity of wine-based RTDs, and posted solid volume growth with its brands Frizz and Xprützte Wiisse. In 2014 the company held a volume share of 31%.

Full Report Details at
- http://www.fastmr.com/prod/1032161_rtdshighstrength_premixes.aspx?afid=301

Industry Prospects

The popularity of home-made cocktails and mixed drinks and the demand for sweet flavours are expected to be the main drivers in RTDs/high-strength premixes over the forecast period. Therefore, the overall category is expected to recover from the negative performance of recent years.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTDs/High-Strength Premixes in Switzerland?
* What are the major brands in Switzerland?
* Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?
* How have RTDs performed in comparisons to High-strength premixes?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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