Incontinence in South Korea: New research report available at Fast Market Research

Incontinence increased by 15% in value terms as an emerging category, especially light incontinence products such as panty style. Consumers can wear panty-type light incontinence products and still look stylish without being worried or embarrassed. The leading manufacturer, Yuhan Kimberly Co launched a TV advertisement using a famous middle-aged female celebrity as a brand model, which caused consumers to change their perceptions about wearing incontinence products. Its Depend Style Panty is a similar shape to normal underwear, which is helpful in reducing consumers’ repulsion about incontinence. Light incontinence recorded growth of 32% in current value terms in 2014.

Competitive Landscape

Yuhan Kimberly Co maintained its leading position with a 57% value share in incontinence in 2014. The company increased by 11% in actual sales value thanks to its successful marketing campaign for Depend Style Panty. As the category became larger and rivals grew rapidly, Yuhan Kimberly Co’s value share decreased slowly, but its sales value growth soared by 75% during the review period overall. As a market leader, the company focused on developing new products taking elderly consumers’ considerations into mind, which led to a healthy growth rate.

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Industry Prospects

Incontinence is expected to post a value CAGR of 4% at constant 2014 prices over the forecast period. In particular, light incontinence is predicted to record a CAGR of 13%. Elderly consumers’ awareness about panty-type light incontinence products will change positively, and related new products will be introduced more rapidly over the forecast period than the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Incontinence in South Korea?
* What are the major brands in South Korea?
* What are the most important channels for incontinence products?

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