New Market Report: Adult Mouth Care in Russia

Adult mouth care in 2014 suffered from an OTC to Rx switch, thus losing its leading brand and causing the category to register a strong current value decline of 23%.

Competitive Landscape

Pharmstandart OAO led adult mouth care in 2014 with a retail value share of 41%. The company grew its value share by 14 percentage points following GlaxoSmithKline Healthcare ZAO’s exclusion from the category. Pharmstandart OAO is present in the category with its brand Imudon, an effective remedy for treating infectious oral diseases, produced under licence from Abbott Laboratories Inc. Imudon is heavily advertised on television, well recognised by consumers and supported by its manufacturer’s strong reputation in the Russian consumer health market.

Industry Prospects

Adult mouth care is set to develop at a healthy pace over the forecast period, posting a value CAGR of 4% at constant 2014 prices to reach sales of RUB1.7 billion by the end of 2019. Heightened concerns about mouth care will encourage more Russians to try and prevent serious mouth problems via the use of commonplace non-medical products, such as toothpaste, changing their toothbrush more often, etc. Knowledge about the benefits of adult mouth care products will gradually increase and support sales growth. In order to avoid the very high costs associated with various teeth and gums problems, consumers will more willingly invest in adult mouth care products.

Full Report Details at
- http://www.fastmr.com/prod/1033030_adult_mouth_care_russia.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in Russia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Adult Mouth Care in Russia?
* What are the major brands in Russia?
* What is the market size of Adult Mouth Care in Russia?
* What are the major brands in Russia?
* Is dental care valued in Russia?
* Do consumers prefer homemade adult mouth care solutions?



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