Market Report, "Away-From-Home Tissue and Hygiene in the Czech Republic", published

The trends within AFH tissue and hygiene are similar to those seen within retail tissue and hygiene, and include the importance of price, with strong pressure on keeping prices low on the one side and growing demand for quality products on the other. In addition, sales of AFH hygiene (similarly to retail incontinence) are strongly influenced by demographic developments, namely the ageing of the Czech population.

Competitive Landscape

AFH tissue and hygiene is dominated by strong multinational players, while the presence of domestic producers remained weak in 2014. Among leading players in 2014 were the multinationals SCA Hygiene Products, Kimberly-Clark, Metsä Tissue Czech, Duni (CZ) and the domestic company Melitrade. All of these players were also active in retail tissue and hygiene at the end of the review period.

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Industry Prospects

It is expected that AFH tissue and hygiene will see relatively healthy growth of 11% in constant 2014 value constant 2014 value terms over the forecast period, which would be a significantly better performance than that seen over the review period. The improved economic situation, and thus a greater willingness from Czechs (and companies) to spend money, is expected to have a positive impact on AFH tissue and hygiene products over the forecast period. In addition, increasing requirements on hygiene standards will drive sales of AFH products, as these are considered to be more convenient and hygienic.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Away-From-Home Tissue and Hygiene in Czech Republic?
* What are the major brands in Czech Republic?
* What are the most important channels for away-from-home sales?
* What are the different applications for away-from-home wipers?

Reasons to Get this Report

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