New market study, "Fast Food in Spain", has been published

Premiumisation was the key word used to describe fast food in Spain in 2014, especially with regards to burger fast food. Companies included healthy products and undertook marketing campaigns to change consumer perceptions of fast food and improve the image of their respective brands.

Competitive Landscape

Mapel Spain is the first competitor in Spain within fast food and accounted for 5% value share in 2014 It is the main franchiser for McDonald’s in the country and accounted for 92 of the 474 McDonald’s outlets present in Spain. In 2014, Mapel opened four new outlets and registered value growth of 5%. McDonald’s has been successful in Spain in recent years thanks to its new focus on breakfast and its strong promotional campaigns which aim to improve the consumer perception of the brand. Advertising campaigns for McDonald’s in 2014 focused on the transparency of the provenance of ingredients and products and was aimed at future consumers, presenting McDonald’s as a place to be enjoyed with the whole family.

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Industry Prospects

Fast food in Spain is expected to continue expanding during the forecast period to reach 6,571 outlets in 2019. Latin American fast food is set to register the strongest value growth, increasing at a CAGR of 15% in constant 2014 terms. This is a category which is rather underdeveloped in Spain and there is considerable room for further growth in the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Spain market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fast Food in Spain?
* What are the major brands in Spain?
* Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
* Do Fast Casual restaurants have a presence in Spain?
* What are fast food chains doing to attract consumers during non-traditional day-parts?

Reasons to Get this Report

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