Surface Care in Poland - New Market Report

Within surface care, consumers increasingly demand products that offer a high level of effectiveness and added benefits, such as surface protection, antibacterial properties or easy application.

Competitive Landscape

Colgate-Palmolive Polska Sp zoo led surface care in 2014, possessing a 20% retail value share. The company owns such strong brands as Ajax, which is valued for efficacy and affordable pricing. In addition, the product is widely available, which also translates into a high level of consumer awareness and loyalty. Colgate-Palmolive Polska Sp zoo also regularly launches novelties and supports its brands with mass media advertising, which helps fuel sales. In July 2014 the company introduced a new line of multipurpose cleaners, Aroma Sensations Ajax, which includes fragrances enriched with essential oils. Ajax Aroma Sensations is available in two scents: orange peel and lavender, and jasmine and magnolia.

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Industry Prospects

Surface care is expected to see a limited 1% constant value CAGR over the forecast period, representing a worse performance compared with the review period. This was mainly due to the developing saturation of the surface care category in Poland, and decline or stagnation in certain categories, for example polishes or bleach.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Surface Care in Poland?
* What are the major brands in Poland?
* What are the fastest growth categories within surface care?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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