Just Published: "Home and Garden Specialist Retailers in Brazil"

During 2014, home and garden specialist retailers recorded 5% growth in current value terms, reaching R$79.4 billion. This rate represents the slowest growth during the review period, which shows that consumers reduced their consumption of home and garden products during this period of high inflation and economic slowdown.

Competitive Landscape

Leroy Merlin Cia Brasileira de Bricolagem continues to be the leader in home and garden specialist retailers, posting a 3% retail value share in 2014. The company invests heavily in advertisements and special promotions, such as monthly campaigns, that focus on a specific task, for example, the "month of home paint", during which all decorative paint products are available at reduced prices or feature some type of promotion or discount.

Industry Prospects

Home and garden specialist retailers is set to record a low CAGR of 1% in value sales at constant 2014 prices over the forecast period to reach R$81.3 billion in 2019. Growth will be troubled by the predicted slowdown in the national economy which will cause consumers to focus on saving money instead of buying home and garden products to improve their homes.

Full Report Details at
- http://www.fastmr.com/prod/1031849_home_garden_specialist.aspx?afid=301

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