Newly released market study: Fragrances in the Netherlands

Sales of fragrances registered a virtually stagnant performance in 2014. Amidst economic difficulties surrounding the Eurozone crisis and rising unemployment figures, Dutch consumers displayed a growing price sensitivity and reluctance to spend on non-essential beauty products. This particularly affected sales of premium fragrances, which additionally suffered from declining unit prices as retailers and manufacturers attempted to support demand through price promotions.

Competitive Landscape

In a fragmented market, Prestige & Collections Nederland BV continued to successfully defend its leading position thanks to its popular brands Trésor, Acqua di Giò, Ralph Lauren and Emporio Armani. Prestige & Collections was closely followed by Procter & Gamble Nederland, which particularly benefitted from the strength of its flagship brands Hugo Boss and Laura Biagiotti, which enjoyed unbroken popularity in the Netherlands across the entire review period.

Full Report Details at
- http://www.fastmr.com/prod/1031540_fragrances_netherlands.aspx?afid=301

Industry Prospects

In light of an uncertain economic outlook and growing concerns about unemployment, fragrances are set to face a difficult forecast performance. Sales are expected to be constrained by a reluctant consumer attitude to spending, which will lead to volume declines across most categories. Turnover is furthermore expected to be additionally affected by attempts to support demand through price promotions, which will cause unit prices to decline.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Netherlands market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fragrances in Netherlands?
* What are the major brands in Netherlands?
* What pricing movements are seen across premium and mass fragrances?
* What are the key product development trends?
* How are sales of unisex fragrances performing?



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