New Market Research Report: Consumer and Market Insights: Wine Market in Poland

The Consumer and Market Insights: Wine Market in Poland report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

* The Polish Wine market is forecast to register high growth during 2014-2019 supported by increasing disposable income and strong domestic demand
* Of the three Wine categories analyzed, Still Wine will remain the largest while Fortified Wine will be the fastest growing category, registering a CAGR of 11.4% during 2014-2019
* The Polish Wine market is highly competitive and is led by international players such as Henkell and Co. Sektkellerei and Bacardi Ltd. and few domestic players such as Bartex-Bartol s.p.j.
* Hypermarkets and Supermarkets was the leading distribution channel in the Polish Wine market and it accounted for 59.1% of volume distribution of Wine in 2014
* The use of Stopper closure for packaging Wine is forecast to grow at a high CAGR of 8.2% during 2014-2019, led by its high usage in the Still Wine category
* Wine with lower alcohol content will have better prospects supported by increasing health consciousness among the Polish consumers
* Changing Life Stages caused by urbanization and Experience Seeking for new flavors in Wine products are the most influential factors contributing to Wine market growth

Full Report Details at
- http://www.fastmr.com/prod/1032771_consumer_insights_wine_poland.aspx?afid=301

Synopsis
The report on the Wine sector in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

* Market data: Overall market value and volume data with growth analysis for 2014-2019
* Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
* Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
* Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more
* Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
* Consumer level trends: Top four consumer trends which influence Wine consumption
* Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons to Get this Report

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