Rtds/High-Strength Premixes in South Korea - New Market Research Report

From: Fast Market Research, Inc.
Published: Wed Aug 19 2015


RTDs/high-strength premixes recorded 1% total volume growth during 2014. Since 2012, it showed a strong performance with diverse new products, but the growth rate slowed due to a decline through on-trade. In the off-trade channel, volume sales continued to increase due to product variety and promotional sales through convenience stores and hypermarkets even if the growth rate slowed. On the other hand, the largest RTD volume share-wise, spirits-based RTDs, declined by 1% in on-trade volume terms, and other RTDs also recorded a 3% volume decline through on-trade.

Competitive Landscape

Independent Distillers Group recorded 73% volume growth with KGB and Wine Cruiser brands in 2014. KGB, Wine Cruiser and Vodka Cruiser mostly declined in volume sales under a competitive environment, but the company remained dominant even if it lost two percentage points in volume share in 2014. In particular, Wine Cruiser dominated with 82% volume share in wine-based RTDs.

Full Report Details at
- http://www.fastmr.com/prod/1031425_rtdshighstrength_premixes.aspx?afid=301

Industry Prospects

RTDs/high-strength premixes is expected to increase by a total volume CAGR of 1% over the forecast period. The category will show a similar trend and maintain current size without fluctuation. Product variety will be strong, so leading brands may lose volume share over the forecast period. The ratio of off-trade will continue increasing, and the constant unit price through the off-trade channel will continue to marginally decrease under more intense competition among several newly imported brands.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTDs/High-Strength Premixes in South Korea?
* What are the major brands in South Korea?

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