Newly released market study: Calming and Sleeping in Russia

According to recent surveys, around half of the adult population in Russia suffer at some point from sleeping problems, while 5-6% of all Russians suffer from insomnia on a regular basis. The reasons for this are both a lack of discipline in maintaining sleep patterns and stressful high-paced lifestyles. Russians seldom choose to see a doctor for insomnia and tend to self-medicate. This has led to fairly stable demand for calming and sleeping products.

Competitive Landscape

Pharmstandart OAO retained its leadership in calming and sleeping in 2014 with a value share of 30%. Its strong position can be explained by the popularity of Afobazol in Russia and its range of well-known remedies from Soviet times, such as Valerian and Tinctura Leonury. The strong reputation of Pharmstandart in the country and the heavy promotion of Afobazol have created favourable conditions for the further expansion of calming and sleeping.

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- http://www.fastmr.com/prod/1033032_calming_sleeping_russia.aspx?afid=301

Industry Prospects

Calming and sleeping in Russia is set to see further positive development over the forecast period, posting a value CAGR of 3% at constant 2014 prices to reach sales of RUB5.5 billion by the end of 2019. More people are expected to seek relief from calming and sleeping remedies when facing stressful situations and trouble with sleeping. Insomnia is now becoming not only a problem for older people but also younger generations.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in Russia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Calming and Sleeping in Russia?
* What are the major brands in Russia?
* What is the market size of Calming and Sleeping in Russia?
* What are the major brands in Russia?
* Do herbal/traditional brands like Passiflora or Dormiplant available?
* Do consumers in Russia use calming or sleeping products?



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