Rtds/High-Strength Premixes in Italy - New Report Available

Spritz was the best-selling type of product in RTDs/high-strength premixes in Italy during 2014. Originally a cocktail with its roots in Venice in northeastern Italy, spritz is usually made by combining prosecco with either Aperol or Campari and in recent years it has become one of the most popular aperitifs among Italians, many of whom choose to drink it together with salty snacks. Given the tremendous success of this product, brands have started selling spritz high-strength premixes which allow consumers to enjoy one drink at home without needing to mix it themselves at a more affordable price than purchasing an entire bottle of prosecco and a bottle of either Aperol or Campari.

Competitive Landscape

Davide Campari Milano SpA maintained the leading position in RTDs/high-strength premixes in Italy in 2014 with a 39% value share, followed by Martini & Rossi SpA with 18% and Giacobazzi Grandi Vini with 5%. Campari is the owner of some of the major brands in spirits in Italy and this is not possible for up the doors to the company to establish a very competitive position in RTDs/high-strength premixes. With consumers already well acquainted with brands such as Campari, Aperol and Cinzano, it has been easy for the Company to encourage for them to try RTDs/high-strength premixes brands such as Campari Soda, Aperol Soda and Cinzano Aromi.

Full Report Details at
- http://www.fastmr.com/prod/1031423_rtdshighstrength_premixes.aspx?afid=301

Industry Prospects

RTDs/high-strength premixes is expected to increase in each of total volume and total value at a CAGR of 2% in constant 2014 terms over the forecast period. Growth in sales through the on-trade channel is expected to be more positive than off-trade growth, due mainly to the fact that the recovery of the Italian economy is expected to favour the on-trade channel, with sales slowly returning to pre-crisis levels.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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