Now Available: Dog Food in France

In 2015 dog food is expected to experience a volume decline. One of the most important drivers of this decline will be the growing number of small breeds, which simply consume less food. Manufacturers have recognised this trend, and have pushed premium products targeted towards smaller breeds.

Competitive Landscape

Mars Petcare & Food led dog food with a 23% value share in 2014, followed by Nestlé Purina PetCare and Royal Canin. These three main companies represented a 46% share of overall dog food value sales in 2014, and are expected to consolidate their lead in 2015. The major takeover of the Procter & Gamble pet food brands Eukanuba, Iams and Natura by Mars Petcare did not happen in the European Union; however, Procter & Gamble has said it is developing alternate plans to sell its pet care business in these markets. Mars Petcare & Food France is expected to take over Procter & Gamble’s brands in the near future, and when the takeover takes effect in France, Mars will consolidate its lead.

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Industry Prospects

The dog population is expected to continue to fall in the next five years. This will have a significant impact on dog food. According to official statistics, the number of senior citizens, single-person households and people living in urban areas and apartments are all likely to continue to grow at a sustained pace. These three elements combined will inevitably reduce the dog population. The urbanisation trend means that the number of small breeds is likely to continue to rise, as the number of people living in smaller apartments will increase. Therefore, dog food is expected to continue its decline in volume terms, whilst the pace at which value sales will grow at constant 2015 prices is likely to be slower and slower each year.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in France market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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