New Study: Childrenswear in Portugal

The rise of low cost brands, such as Primark and Zippy, and the anticipation of promotional periods contributed to the decline in unit prices in childrenswear. With unit prices deteriorating, consumers were able to buy more pieces at lower prices, boosting volume sales in 2014 but with negative impacts on value. With consumers regaining part of the disposable income they lost during the crisis, 2014 registered better growth results than those in 2012 and 2013.

Competitive Landscape

Zara remained the most popular insignia in 2014. With a wide number of stores spread across the country, offering fashionable products at reasonable prices, this Inditex fascia was able to remain highly competitive in the country. In addition to Zara stores, childrenswear was also sold in Zara Kids outlets.

Industry Prospects

Despite the expected decline in birth rates over the forecast period, childrenswear is predicted to increase both in value and volume terms. Birth rates are forecast to reach 7% by 2019. According to category specialists, as the economic environment improves, parents are set to spend more money on childrenswear, with per capita sales rising.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Childrenswear in Portugal?
* What are the major brands in Portugal?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women’s clothing vs men’s clothing?
* What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

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* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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