New market study, "Jeans in Canada", has been published

The jeans category is very saturated. Some brands, such as Levi’s, specialise in jeans, while others such as Gap offer jeans together with jackets, and activewear. In general, jeans are casual clothing items and if durable can last a long time. This naturally creates fluctuation in demand for jeans and limits the number of items each consumer will purchase over a period of time. However, fashion trends dictate new styles of jeans which creates an incentive to by a new "fashionable" pairs. For example in 2011, brightly coloured jeans became very popular, then skinny, ankle-length jeans took off. The boyfriend jeans with loose leg and the low rise that were so popular over 2013-2014 changed to high-rise flare jeans in 2015.

Competitive Landscape

Overall, well-established companies – VF Corp, Gap and Levi Strauss – remained in the lead in jeans in Canada. These, however, have been increasingly challenged by other brands, including private label such as expanding Joe Fresh by Loblaws, Denver Hayes by Canadian Tire and branded products such as expanding Forever 21 and H&M. To maintain the lead, combat the competition and remain relevant to consumers, manufacturers provide product development and marketing support to support their brands’ sales as well as seek partnerships with retailers to develop exclusive product lines, including products in lower price ranges.

Full Report Details at
- http://www.fastmr.com/prod/1031478_jeans_canada.aspx?afid=301

Industry Prospects

The jeans category is expected to register a CAGR of 1% at constant 2014 prices over the forecast period to reach C$2.2 billion in 2019. Greater emphasis by brands on product diversity, innovation in fabrics, styles and colours is expected to contribute to retail value growth in coming years.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Canada market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Jeans in Canada?
* What are the major brands in Canada?

About Fast Market Research

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