New Study: Vitamins and Dietary Supplements in Georgia

Vitamins and dietary supplements was not influenced by new regulations introduced by the new government in Georgia. There were no switches to Rx products, no significant price changes and no new launches. In general, with the increasing consumption of junk food and GMO products, more and more people tend to take vitamins and some dietary supplements. Therefore the category grows slightly but stably.

Competitive Landscape

Vitamins and dietary supplements was led by Krka dd Novo Mesto with an 11% value share with its brands Pikovit, Calcinova, Duovit, Bilobil and Triovit, followed by Unipharm Inc (8%) with its brand Vitrum (brand leader) and Ferrosan A/S (8%) with Multi-Tabs. Vitamins and dietary supplements is relatively calm, with no significant changes, advertising activity, promotion or so on.

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Industry Prospects

Consumers are expected to show more interest in health and wellness issues, as disposable income is expected to rise. Appearance issues will also become more important, driven by consumers’ need to socialise. So, demand for vitamins and dietary supplements for health and beauty measures might rise in the forecast period with its expected economic recovery. Still there is strong competition from substitutes such as fresh fruits, vegetables, herbs, which are enriched with vitamins and nutritive features, which will hinder future sales of vitamins and dietary supplements. Thus, there is a need for strong promotional and educational campaigns in this area in order to gain competitive advantage and increase consumer awareness to stimulate future sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in Georgia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Vitamins and Dietary Supplements in Georgia?
* What are the major brands in Georgia?

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