New Report Available: Dog Food in Morocco

The growing number of pet shops in Morocco, such as Animal Planet, Pets Food and Animalerie de l’Oasis, is allowing a large number of dog food operators, such as Mars Morocco, Nestlé France and Petland Maroc, to be in direct contact with a large number of potential consumers across all major cities. Moreover, the strong expansion of supermarkets and hypermarkets is also fuelling sales of dog food in Morocco, as such products always occupy a place on the shelves of Moroccan supermarkets and hypermarkets. The growing number of websites offering pet food also drove sales of dog food in Morocco in 2014.

Competitive Landscape

Morocco is a premium market for dog food. However, it is expected to head towards becoming a mid-priced and economy market over the few years to come. In this context, large groups such as Mars Morocco, Jessy Diffusion and Nestlé France, which commercialise some of the most popular brands in the country, such as Pedigree, Royal Canin and Purina, will experience fierce competition from other local companies, including Petland Maroc, which commercialises a large number of economy products in both wet and dry dog food, such as Belamy and Cani Plus. However, large groups in the country are also in turn launching many other mid-priced products, such as Nestlé France with its Purina products (including Purina Dog Chow and Puppy Chow) and Mars Morocco with its brand Chappi. Therefore, the competitive landscape is expected to remain fairly static over the coming years.

Full Report Details at
- http://www.fastmr.com/prod/1036515_dog_food_morocco.aspx?afid=301

Industry Prospects

Although Morocco is a premium market for dog food, in 2014 it continued to see the development of many mid-priced and economy brands from different key players in both wet and dry dog food. The interest in owning pets amongst the Moroccan population is rising, not only amongst the upper-classes, but also the middle-classes, which pushed many operators to launch different products across different price platforms in 2014

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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