Market Report, "Cat Food in Singapore", published

From: Fast Market Research, Inc.
Published: Mon Aug 24 2015


Cat food growth is set to grow at a slower pace in 2015, despite higher cat ownership in 2014. The high cat adoption rate is expected to continue in 2015. Higher cat ownership is reflected in the fall in the number of stray cats and increased cat adoptions in 2014. This occurred despite a bar on pet cats in HDB flats during the review period, as the ban was not properly regulated. The Love Cats programme launched in the Chong Pang area to encourage responsible cat ownership also contributed to the legal ownership of cats.

Competitive Landscape

The competitive landscape showed signs of plateauing over the review period, although some dynamism was visible in 2015 due to the rising middle-income consumer group. The increasing awareness and education of consumers, coupled with human food trends like health and wellness, encouraged cat owners to warm to new product launches and innovations. However, in order to slowly gain the confidence of consumers, manufacturers might see more success in the introduction of natural ingredients in cat food. The integration of fresh ingredients and natural formulation is more likely to garner consumer interest than the fortification of cat food, which might put-off owners. Besides ingredients, manufacturers are looking to offer better quality products by increasing the meat content in relation to the jelly content. The improvement of product quality will gain the trust of consumers and justify higher prices, eventually pushing the premiumisation trend in cat food.

Full Report Details at
- http://www.fastmr.com/prod/1036508_cat_food_singapore.aspx?afid=301

Industry Prospects

Competition is set to intensify over the forecast period as manufacturers slowly introduce healthier cat food to owners in the form of natural ingredients. Manufacturers will also look to improve the quality of their products as consumers are more aware of nutritional content. For example, owners will consider the proportion of meat to jelly, be more open to trying grain-free products and more willing to stretch their dollar if the product offers greater value for money. However, such shifts are predicted to be slow. Brands like Orijen and Wellness have been in the market over the review period, but they did not have opportunity to break out earlier due to the unwillingness of owners to spend and cats to change their diet.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.



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Contact Name: Bill Thompson
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