New market study, "Weight Management in Georgia", has been published

Slimming teas were very popular in Georgia earlier, however recently it displayed significant decline in growth terms. This is the most important trend for the category. The products are perceived as harmful by Georgian consumers, so they gradually switched to other weight loss products which also benefited from advertising support.

Competitive Landscape

In 2014 the leading players in weight management were: Ajanta Pharma Ltd with the Figurin brand which held a 31% value share, followed by Bional International BV with its brand Apple Slim Extra with 28% overall sales share and GM Pharmaceuticals Ltd (GMP) with its Orlip brand with a 20% value share. Few brands are present in Georgia, and those with well-adjusted distribution, nice packaging and stronger marketing support succeed more. Bional International BV and Ajanta Pharma Ltd have strong distribution and occupy similar sales shares. GM Pharmaceuticals Ltd (GMP) is a local company. Companies do not provide advertising support on sales, therefore consumers decide themselves what to choose.

Full Report Details at
- http://www.fastmr.com/prod/1023664_weight_management_georgia.aspx?afid=301

Industry Prospects

Despite the fact that obesity will be a hot topic in the forecast period, the value CAGR for 2014-2019 will be 2% at constant 2014 prices. Several factors will impact the market; more fast food and junk food in general will be included in Georgians’ diets. Also, with gradually increasing incomes, people will pay more attention to their appearance, which should increase weight management products sales. The popularity of gyms and healthy lifestyles will also increase along with the growth in popularity and availability of various aesthetical centres. However, weight management products tend to be regarded as unhealthy and people try to switch to other means for weight loss. So, growth rates are expected to be modest over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Georgia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Weight Management in France
- Weight Management in Thailand
- Weight Management in the Philippines
- Weight Management in Japan
- Weight Management in Poland