"Eye Care in Russia" is now available at Fast Market Research

Eye care in Russia put in another strong performance in 2014, growing by 11% in current value terms. Russians are paying more and more attention to the health of their eyes. The category is being strongly driven by mainly city dwellers who spend a lot of time in front of computer screens. This has created demand for products to relieve tired eyes. Moreover, daily exposure to dust and pollution has led to eye irritations, thus encouraging consumers to seek efficient eye care treatments.

Competitive Landscape

Santen Oy led eye care in Russia in 2014 with a value share of 28%. Santen Oy is present in both standard and allergy eye care through its products Oftan and Lecrolyn, respectively. However, the product with the strongest sales in eye care is Johnson & Johnson OOO’s standard eye care remedy Visine. Johnson & Johnson OOO ranked second in eye care in 2014, half a percentage point behind Santen Oy.

Industry Prospects

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Eye care is expected to reach sales of RUB3.9 billion by the end of 2019, equating to a value CAGR of 4% at constant 2014 prices over the forecast period. The category will continue to be driven by demand from city dwellers and office workers, as well as a high number of people exposed to allergies, while manufacturers will continue to promote eye hygiene and invest significant resources in marketing campaigns.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Russia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Eye Care in Russia?
* What are the major brands in Russia?
* How are population trends affecting eye care product sales?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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