Fragrances in Pakistan - New Market Study Published

International brands have the lead in terms of value share of fragrances because of their modern packaging, fresh aroma and originality. These brands are mostly preferred by the young population. There is also a strong hold of duplicate fragrances in Pakistan due to their low price points.

Competitive Landscape

Rasasi Perfumes Industry LLC was the leading player in fragrances in 2014 with a 7% value share and sales of PKR40 million. Consumers living in urban areas prefer the brand because of its attractive packaging and perceived high quality.

Industry Prospects

In the forecast period, value sales of fragrances are expected to grow by a 7% CAGR at constant 2014 prices because, in urban centres, middle- and upper-class consumers buy fragrances as a source of status. More international brands in the premium segment will emerge during the forecast period and will also be involved in raising the awareness level among consumers through on-ground activations.

Full Report Details at
- http://www.fastmr.com/prod/1031537_fragrances_pakistan.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Pakistan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fragrances in Pakistan?
* What are the major brands in Pakistan?
* What pricing movements are seen across premium and mass fragrances?
* What are the key product development trends?
* How are sales of unisex fragrances performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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