Newly released market study: Smokeless Tobacco in Canada

In 2014, smokeless tobacco declined by 7% in retail volume terms to 246 tonnes while current retail value sales decreased by 2% to C$210 million. According to the Canadian Tobacco, Alcohol and Drugs Survey (CTADS), in 2013, 8% of Canadians aged 15 years and older reported having tried smokeless tobacco products. Six per cent (126,000) of those aged 15 to 19, and 10% of young adults (233,000) aged 20 to 24 reported having tried smokeless tobacco. The prevalence of smokeless tobacco use within the past 30 days was under 1% for Canadians aged 15 years and older, and 1% for those aged 15 to 19 and 20 to 24.

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Competitive Landscape

The competitive landscape of smokeless tobacco is highly concentrated. National Smokeless Tobacco Co, owned at GBO level by Altria, led with 80% of retail volume sales in 2014. The company is well-established in the category of US-style moist snuff and owns the premium brands Copenhagen (56% of retail volume sales in 2014) and Skoal (44%) – both showed high prevalence and effective exposure to consumers.

Industry Prospects

Over the forecast period, smokeless tobacco is projected to see a negative CAGR of 6% in volume terms to reach 185 tonnes in 2019. Generally the market is downsizing consistently with the overall tobacco industry due to increasingly strict regulation, growing health concerns raised by the ageing population, and lack of product development.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco in Canada market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Smokeless Tobacco in Canada?
* What are the major brands in Canada?
* What are the traditional types of smokeless tobacco available in Canada?
* What is the product awareness of smokeless tobacco in Canada?

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