New market study, "Other Pet Food in Turkey", has been published

In 2015, other pet food continues to be negatively affected by increasing preference for interactive pets. People increasingly prefer to own cats or dogs instead of fish, small mammals or birds, which negatively affect other pet food. Additionally, other pet food continues to receive relatively lower company investment when compared with cat and dog food which also negatively affects the category.

Competitive Landscape

In 2015, international brands are likely to dominate other pet food. Due to the decreasing demand for other pet food as a result of declining ownership of other pets, local companies will continue to focus more on cat and dog food and continue to shift their marketing and new product development investments to cat food and dog food.

Industry Prospects

Over the forecast period, other pet food is set to see value sales fall at a CAGR of 8%. The main factor behind the negative trend is set to be the declining number of other pet owners which will negatively affect the forecast growth of other pet food.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Pet Food industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Pet Food in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other Pet Food in Turkey?
* What are the major brands in Turkey?
* How is the current retail distribution landscape impacting overall category performance?

Reasons to Get this Report

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* Inform your marketing, brand, strategy and market development, sales and supply functions

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