New Study: Global Window Dressings Market 2015-2019

Scientists at the Lighting Research Center (LRC), in Troy, New York, US, have reported that naturally lit homes enhance the occupants' comfort and productivity, and provide the mental and visual stimulation necessary to regulate human circadian rhythms. Interior designers and architectures plan houses in such way that maximum amount of natural light penetrates the interiors. However, excessive lights can be troublesome and hence there should be a proper light balance. Also, windows cannot be kept wide open all day as it reduces privacy, increases heat gain/loss, and creates glaring problems. Window dressing products are helpful to counter such problems.

Blinds, shades, shutters, and curtains are some of the common window dressing products. A good window dressing product helps in controlling light, and maintains privacy, besides adding to the aesthetic appeal of the home decor. Consumers usually choose window dressing products while coordinating with their furniture and wall colors. The growing interest in fashionable home decor and an increase in disposable income of consumers is propelling the demand for window dressing products worldwide.

Technavio analysts forecast the global window dressing market to grow at a CAGR of 3.67% during 2014-2019.

Commenting on the report, an analyst from Technavio's team said: "Motorized window coverings are becoming more advanced. Window coverings can be adjusted remotely and the remote can also control indoor lighting and blind positioning according to pre-set moods set up in the automation app. They can be pre-programed to lower or raise at certain times of the day. They can also by synced with the thermostat, thus automatically changing the positions of the window coverings according to the temperature required inside the house, also saving energy bills. Some of the window coverings have batteries installed and have a battery life of 3-5 years. Some of the blinds can also be adjusted using the touchscreen on a mobile device."

According to the report, the increased disposable income of households has contributed to the growth of the global economy. Higher disposable income corresponds to greater spending and, hence, permits the purchase of high-quality window dressing products. Increased consumer interest in home decoration has also led to the growth of the global window dressing market. Globalization has led foreign players to expand their businesses and is creating an explosion of product choices for consumers worldwide. Consumers are also opting for luxurious window dressing products. Hence, the increased household disposable income is a major driver that is contributing to the growth of the market.

Further, the report states that safety concerns are affecting the market growth.

The key players in the Global Window Dressing Market are GRABER, Hunter Douglas, Kathy Ireland Home by Alta and Newell Rubbermaid while other prominent vendors include BAUHAUS, Bunnings, Carrefour, Homebase, Home Depot, IKEA, Kingfisher, KOMERI, Leggett & Platt, Leroy Merlin, Lowe's, Menard, OBI, RONA and Walmart

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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