Cat Food in Austria - New Study Released

The key trends seen in cat food over the review period are also expected to play a crucial role in 2015. Good growth in volume and value in 2014 has once again shown that Austrian consumers do not save on their cats even in economically-moderate times. The cat population is going to increase as cats are relatively easy to keep even in smaller flats and are considered as a good companion for singles and lonely older people. As cat owners in Austria are increasingly concerned with the wellbeing of their pets, strong demand in specialised and functional cat food will prevail, assuring the continuation of the on-going premiumisation trend.

Competitive Landscape

Similarly to in dog food, private label products are anticipated to put increasing pressure on the leading companies in cat food. Private label manufacturers no longer just target the budget price range, but offer more and more differentiated product ranges and have been successfully adapting to market trends such as natural ingredients, age-specific products or offering specific quality characteristics.

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Industry Prospects

The trends which are set to dominate sales of cat food in Austria during 2015 are also expected to impact the forecast period. A growing cat population and increasing use of prepared cat food are going to assure positive volume growth during the forecast period. The impact of the development of the Austrian economy can be largely neglected in cat food just like in overall pet care.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cat Food in Austria?
* What are the major brands in Austria?
* How fast are consumers trading up to prepared cat food?
* How have pet specialists fared in recent years?
* How have pet specialists fared in recent years?

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