Green Data Center Market in the US 2015-2019 - New Market Report

A green data center is a storage system that stores, manages, and distributes data using various methods that enable maximum energy efficiency with minimal environmental impact. It helps in optimizing the performance of every element in a data center and lowers the cost of operations associated with a computing system. Various advanced technologies and strategies are implemented in a data center to improve its performance. Concepts such as free cooling, use of renewable energy sources, consolidation, and waste recycling are some of the methodologies implemented in green data centers.

Technavio's analysts forecast the green data center market in the US to grow at a CAGR of 26.35% during 2014-2019.

Commenting on the report, an analyst from Technavio's team said: "Many data center operators are currently exploring various approaches to cut down power costs. Renewable energy sources include micro-hydro, biogas fuel cells, solar, wind, and geothermal sources. The use of these renewable sources mainly depends on the location of data center facilities."

According to the report, in a data center environment, building the shell and the operation of IT servers, UPS, and cooling systems lead to the emission of CO2. Increased use of fossil fuels for electricity generation results in increased CO2 emissions. Data centers that are powered by coal-generated electricity emit more CO2 compared to others.

Further, the report states that many leading organizations such as Facebook, Microsoft, Google, Intel, and Apple have established data centers in the country that are powered by renewable energy sources. Many data centers consume megawatts of electricity and emit tons of carbon every year. Also, the cost of building a data center facility is up to 25% of the total IT budgets of an organization, including the installation of IT equipment.

The key players in the Green Data Center Market in the US are Cisco Systems, Dell, Emerson Network Power, HP, IBM, Rittal, and Schneider Electric while other prominent vendors include 3M, Airdale, Black Box Network Service, Eaton, EMC2, Fujitsu, General Cables, Green Revolution Cooling, Hitachi, iTRACS, Server Technology.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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