New Study: 100% Home Delivery/Takeaway in Spain

During the past six years of economic crisis, Spaniards have reduced their expenditure on eating outside of the home, with many looking for cheaper alternatives. This boosted sales of 100% home delivery/takeaway outlets as this represents a more economical option than visiting a restaurant. In addition, many full-service restaurants included home delivery and take-away services in order to take advantage of increasing demand.

Competitive Landscape

Telepizza is the leading brand in 100% home delivery/takeaway, generating a 23% value share in 2014. Telepizza enjoys high levels of recognition among Spanish consumers and the brand accounted for a total of 628 outlets in 2014, including various franchisees. In 2014, one new outlet Telepizza outlet opened, while its value sales increased by 1% thanks to aggressive promotions such as the offer of three mid-size pizzas for €7 each and strong growth in online ordering. Grupo Zena, the operator of the Domino’s Pizza chain, and Home Meal Replacement, the company behind Nostrum, were the second and third leading players in 100% home delivery/takeaway in 2014 with 10% and 9% value shares respectively.

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Industry Prospects

During the forecast period, 100% home delivery/takeaway is expected to increase in value at a CAGR of 3% at constant 2014 prices. The spreading habit of spending more time eating at home, the expansion of 100% home delivery/takeaway outlets and the impetus provided by online ordering are set to be the main factors underpinning growth in the channel during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The 100% Home Delivery/Takeaway in Spain market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of 100% Home Delivery/Takeaway in Spain?
* What are the major brands in Spain?
* What is the most popular cuisine type in home delivery/takeaway in Spain?

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