Market Report, "Dishwashing in Belarus", published

Demand for dishwashing products in Belarus, mainly for hand dishwashing, remained fairly stable during the review period, because dishwashing products are used on a regular basis in almost every household and are considered essential products. However, Belarusian consumers still remain rather cautious in their spending on dishwashing products, looking for the best price-quality options. This is because of the commodity character of dishwashing products, as well as the result of the recession.

Competitive Landscape

Dishwashing products in Belarus is characterised by consolidation. Three companies lead, Procter & Gamble with a 23%, PZ Cussons with a 22% and Henkel with a 19% share of value sales. The leading company in 2014 is Procter & Gamble with its brand, Fairy. Fairy accounts for 22% of hand dishwashing value sales and for 4% of automatic dishwashing in 2014. Procter & Gamble also saw the biggest increase in value sales in 2014, by three percentage points. The reason behind this success is the company’s continued investment in innovations and promotions, as well as its entrance to automatic dishwashing in Belarus, which helped to expand the consumer base.

Full Report Details at
- http://www.fastmr.com/prod/1036452_dishwashing_belarus.aspx?afid=301

Industry Prospects

Dishwashing is predicted to see value sales rise at a CAGR of 3% at constant 2014 prices, and volume sales will increase at a CAGR of 2% to 2019. Consumers’ cautiousness at the beginning of the forecast period is expected to fade by 2019, with the main trend in dishwashing being increasing interest in value-added products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Belarus market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Belarus?
* What are the major brands in Belarus?
* What is the dishwasher penetration rate in Belarus?
* What are the key new product launches in the dishwashing products market?



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