Vision Care Market in the US 2015-2019 - New Study Released

The types of vision care products considered for this report are Rx lenses, frames, contact lenses, non-Rx sunglasses, and readers. These products are primarily used by consumer for vision correction and vision protection purposes. Products such as Rx lenses and contact lenses require a prescription for purchase while frames, non-Rx sunglasses, and readers are cosmetic products that can be purchased like any other apparel or accessories. The demand for prescription-based vision care products has gradually increased in the US. The lifestyle changes have induced people to use more technological devices on a daily basis.

Technavio's analysts forecast the vision care market in the US to grow at a CAGR of 5.04% over the period 2014-2019.

Commenting on the report, an analyst from Technavio's team said: "Most of the major vendors have websites for sales and informational purposes. Apart from selling, professionals are also venturing into the online promotion of their products. For instance, Facebook and other prominent social media platforms are being used for promoting awareness about Computer Vision Syndrome. New product offerings like photochromic lenses and blue-light-filtering lenses are also attaining buzz on the Internet. A 2012 consumer survey said that nearly 20% of consumers use the Internet during the process of eyewear purchase. The majority of consumers go online for price comparisons and reviews. With an Internet penetration of nearly 86% in 2014, the US has a large online consumer base to cater to."

According to the report, one of the drivers is the increase in the population suffering from eye disorders like refractive errors. The industry has not just developed on pharmaceutical grounds but has also provided some of the most advanced equipment for the treatment of eye care.

Further, the report states that one of the major challenge for this market is intense competition among the top brands.

The key players in the Vision Care Market in the US are Alcon, Bausch and Lomb, Essilor International, Hoya and Luxottica while other prominent vendors include Johnson and Johnson, Marcolin Eyewear, Seiko Group and Zeiss Group

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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