New Study: Cotton Wool/Buds/Pads in Ireland

Consumers are increasing their purchases of time-saving, convenient products when it comes to skin care. The cleanse, tone and moisturise skin care routine became less known in 2014. Consumers, instead of purchasing cleansing lotion, toner, cotton wool balls/pads, etc, were opting for facial wipes in place of these. They simply want to be able to take their make-up off as quickly as possible at the end of a busy day or lively night. Wipes involve a quick swipe and can then be discarded. These are labour-saving, and as a result of consumers purchasing more such products, the manufacturers of cotton wool products are losing out.

Competitive Landscape

Irish Breeze continued to lead the way in cotton wool/buds/pads in 2014, with a 47% value share. Its share declined on the previous year, when it accounted for over 48% of total value sales. However, it continued to be the only significant brand. In second place was SCA Hygiene Products with a 14% share, showing negligible growth, and Boots Retail, which also saw negligible growth to remain at a 12% share in 2014.

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Industry Prospects

Cotton wool is facing a further decline in the forecast period. With consumers moving away from traditional skin care cleansing methods and towards convenience, a decline is inevitable. Without significant innovation, cotton wool/buds/pads will continue to decline. Cotton wool is a traditional product, and is a tradition that many consumers feel that they no longer need.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Ireland market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cotton Wool/Buds/Pads in Ireland?
* What are the major brands in Ireland?

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